The Jeep Gladiator generated buzz when it launched in 2018, offering Jeep enthusiasts their first pickup option in over 25 years. Sales soared during the pandemic, reaching nearly 90,000 in 2020. However, after Jeep’s parent company, Stellantis, shifted focus to higher-margin vehicles, prices skyrocketed. Sticker prices for Gladiators now range from $40,000 to $72,000, and Jeep’s overall sales…
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